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Google Ads Audit · Berlin

Google Ads Audit Berlin — find out where your budget is leaking

I review your Google Ads account from top to bottom — wasted spend, weak keywords, tracking gaps, and ad relevance — and give you a clear, written report with exactly what to fix. One fixed price, no ongoing commitment required.

Book a free call → See pricing

30 minutes, no pitch — just an honest look at what your account is doing and where the leaks are.

10+ yearsworking in SEO & web
50+ websitesbuilt across 8 countries
Berlin-basedworking with clients worldwide
What’s included

A Google Ads audit Berlin businesses can actually act on

This isn’t a dashboard export dressed up as a report. I go through your account manually, note what’s costing you money for nothing, and write up specific, prioritised recommendations you can work through — with or without me.

  • Account & campaign structure review — is it set up in a way that makes sense?
  • Wasted spend & search term analysis — what are you paying for that isn’t converting?
  • Keyword & match-type issues — too broad, too narrow, or cannibalising each other?
  • Ad & landing-page relevance — does the ad actually match where it sends people?
  • Conversion tracking check — are you measuring the right things, or flying blind?
  • Written recommendations, prioritised by impact — not a list of every setting, just what matters.
  • A walkthrough call to go through the findings together and answer your questions.
How it works

Simple, three steps, no surprises

1

Review

You give me read-only access to your Google Ads account. I go through it thoroughly — campaign by campaign, keyword by keyword — and take detailed notes.

2

Findings

You receive a written report: what I found, what it’s costing you, and clear recommendations ordered by priority. No filler, no padding.

3

Recommendations call

We talk through the report together. I answer your questions, explain my reasoning, and help you decide what to tackle first — whether you implement it yourself or want me to help.

Recent work

A few projects where Google Ads played a part

A small selection — honest examples rather than inflated numbers.

Spielmann Berlin studio website
WebSEOGoogle Ads

Spielmann

A full digital rebuild for a Berlin studio — new site, SEO foundation, and Google Ads working together.

 Plush74 location-scouting platform
WebSEOGoogle Ads

Plush74

Rebuilt and optimised a multilingual location-scouting platform connecting producers with venues across Europe.

 Promoneuve marketplace website
WebSEO

Promoneuve

Designed and built a conversion-focused, SEO-ready site for a French online marketplace.
Fixed price · one-off

A one-off, fixed-price audit. No retainer, no ongoing commitment — just a clear report and a call to go through it. Ask for the current rate.

See pricing →
Common questions

Google Ads audit Berlin — FAQ

What exactly do you look at in a Google Ads audit?+
I go through your account structure, campaign settings, keyword lists and match types, search term reports, ad copy and landing-page relevance, bidding strategy, and conversion tracking. The goal is to find where budget is being wasted and where simple fixes could make a real difference — not to produce a report for its own sake.
Is the audit free or is there a fee?+
The audit itself is a paid, fixed-price service. The initial call to discuss whether it makes sense for you is free. I charge for the audit because a proper review takes several hours and results in a detailed written report — not a five-minute skim. Ask me for the current rate on the call or via the contact page.
How long does a Google Ads audit take?+
Once I have account access, I typically deliver the written report within three to five working days. Larger accounts with many campaigns may take a little longer. We then schedule the walkthrough call at a time that suits you.
Do I need to give you access to my Google Ads account?+
Yes — read-only access at the account level is the minimum I need to do a proper audit. I can walk you through how to grant this safely via Google Ads Manager Account. I won’t make any changes to your account without your explicit instruction.
Will you manage my Google Ads account after the audit?+
That’s entirely up to you. Some clients take the report and implement it themselves or hand it to their team — that’s completely fine. Others prefer to have me implement the changes or take over ongoing management. There’s no pressure either way; the audit stands on its own as a useful piece of work.
Related services
Google Ads Berlin SEO Berlin Web Design Berlin Portfolio

Not sure if your Google Ads are working?

Book a free 30-minute call. I’ll ask a few questions about your account and tell you honestly whether an audit is likely to be worth it for you — no pressure either way.

Book a free call →

Straight answers, no hard sell.