Google Shopping Ads · Berlin

Google Shopping Ads Berlin — get your products in front of buyers who are ready to purchase

If you sell products online, Google Shopping ads Berlin can put your listings directly in front of people searching for exactly what you offer. I set up, manage, and optimise Shopping campaigns — from the product feed to the final sale — so your budget goes where it actually works.

30 minutes, no pitch — I’ll take an honest look at your setup and tell you what I’d do first.

10+ yearsworking in SEO & web
50+ websitesbuilt across 8 countries
Berlin-basedworking with clients worldwide
What’s included

A complete Google Shopping ads setup Berlin e-commerce businesses can rely on

Shopping campaigns live and die by the quality of the feed and the structure of the account. I cover every layer — from getting your products into Merchant Center correctly to building campaigns that focus on return on ad spend rather than just traffic.

  • Product feed setup — building or auditing your product feed so every title, description, price, and image meets Google’s requirements and gives the algorithm enough to work with.
  • Google Merchant Center — account creation or troubleshooting, verification, shipping and return settings, and making sure your products are approved and eligible to show.
  • Performance Max campaigns — setting up and structuring PMax campaigns with the right asset groups, audience signals, and bidding strategy for your product catalogue.
  • Feed optimisation — ongoing improvements to product titles, custom labels, and attributes so your listings appear for the right searches and outperform competitors.
  • Focus on return on ad spend — I track what matters: revenue against spend. If a product or campaign isn’t returning, I adjust it — I don’t just report the impressions.
  • Clear reporting — a straightforward monthly summary that shows what your budget did, what’s working, and what I’m changing next — no jargon, no padding.
  • A call each month — a short check-in to go through results and make sure we’re aligned on direction, especially when the market or your catalogue is shifting.
How it works

Three clear steps from setup to steady results

1

Setup

I get your product feed right, connect Merchant Center, and build out the campaign structure — laid out properly from the start so there’s a solid foundation to optimise from.

2

Launch

Campaigns go live with conversion tracking confirmed. The first few weeks I watch performance closely and adjust bids, budgets, and feed attributes as early data comes in.

3

Optimise

Each month I work through the feed, the bidding, and the campaign structure — making incremental improvements that add up over time and keep return on ad spend moving in the right direction.

From €300 / month · your ad budget on top

Pricing depends on the size of your catalogue and how much is already in place. From €300 per month covers management — your ad budget is separate and stays entirely in your Google account. No long contracts; we can start with a trial period.

See pricing →
Common questions

Google Shopping Ads Berlin — FAQ

What is Google Merchant Center and do I need it?+
Google Merchant Center is the platform where you upload and manage your product data — titles, prices, images, availability. Without it, Shopping ads simply cannot run. I set it up for you, connect it to your Google Ads account, and make sure your products are approved before anything goes live.
What is a product feed and why does it matter?+
The product feed is a structured file — usually a spreadsheet or data export — that tells Google the details of every product you sell. The quality of that feed has a direct effect on which searches trigger your ads and how competitive your listings look. A poorly structured feed is one of the most common reasons Shopping campaigns underperform.
What is a realistic minimum budget for Google Shopping ads in Berlin?+
There is no hard minimum, but in a competitive city like Berlin I usually suggest starting with at least €500 per month in ad spend to generate enough data to optimise properly. Smaller budgets can work for niche products with lower competition. I will tell you honestly what I think is realistic for your specific situation before you commit anything.
How soon can I expect to see results?+
Shopping campaigns typically need a few weeks to exit the learning phase and start optimising properly. You may see initial sales within the first two weeks, but meaningful patterns usually become clear after four to six weeks. I am transparent about where things stand at every stage — no false promises about overnight results.
What does Google Shopping management cost?+
Management starts from €300 per month, depending on catalogue size and what needs to be built from scratch. Your ad spend is completely separate — it goes directly to Google and stays in your account. See the pricing page for current rates, or book a call and I’ll give you a straightforward estimate.

Ready to put your products in front of Berlin buyers?

Book a free 30-minute call. I’ll look at your current setup and tell you honestly what’s worth doing — whether or not we end up working together.

Book a free call →

Straight answers, clear priorities, no hard sell.