Custom CRM · Berlin

Custom CRM Berlin — a system built around your process, not the other way round

Most businesses outgrow spreadsheets and off-the-shelf CRMs without quite realising it — until the duct tape starts showing. I build custom CRM and internal tools in Berlin that fit the way you actually work: no bloat, no monthly per-seat fees, no features you’ll never use. You own it outright.

30 minutes, no pitch — I’ll listen to how you work and tell you honestly whether a custom tool makes sense.

10+ yearsworking in SEO & web
50+ websitesbuilt across 8 countries
Berlin-basedworking with clients worldwide
What I build

Internal tools Berlin businesses actually use — because they were made for them

Every project is scoped from scratch. The goal is always the same: the simplest tool that genuinely solves your problem — built to last, easy to hand over, and something your team will actually open.

  • A CRM that fits your workflow — track leads, clients, and deals the way your team thinks, not the way some product manager at a SaaS company decided you should.
  • Internal dashboards — a single place to see what matters: pipeline, tasks, orders, reports — pulled together from wherever the data currently lives.
  • Ops and process tools — quoting tools, booking flows, intake forms, internal approval systems — anything that currently lives in email or a shared spreadsheet.
  • Connects your existing tools — I build around what you already use. Whether that’s Notion, Airtable, Google Sheets, or something bespoke, integrations are part of the work.
  • You own it — no vendor lock-in, no recurring licence fees to a platform you depend on. The code is yours. You can host it yourself or I can arrange that.
  • Starts smaller than enterprise — most projects begin with a focused first version (from around €1,000–€3,000) that solves one real problem well, then grows from there if needed.
  • Scoped before we start — you get a clear written spec and fixed price before any work begins. No surprises, no open-ended billing.
How it works

Three clear steps from discovery to a working tool

1

Discovery

We talk through your workflow, your pain points, and what a good outcome looks like. I come back with a written scope and a fixed price before anything else happens.

2

Build

I build the tool in focused stages, sharing progress as it develops. You can try it early and steer before it’s finished — no black-box delivery at the end.

3

Handover

You get the working tool, documentation, and a walkthrough. I stay available for questions after handover — you’re not left on your own with something you don’t understand.

Fixed-price, scoped per project · from €1,000

Smaller internal tools typically start around €1,000–€3,000 for a focused first version. Larger or more complex builds are scoped individually. You get a clear written price before any work begins — no hourly surprises.

See pricing →
Common questions

Custom CRM Berlin — FAQ

Why not just use HubSpot or Airtable?+
Off-the-shelf tools are a good starting point and work well for many businesses. But they come with trade-offs: monthly costs that compound, workflows that bend to the software rather than the other way round, and limits you hit as you grow. A custom CRM built in Berlin for your specific process can be simpler, cheaper over time, and actually used — rather than worked around.
What does a custom CRM or internal tool cost?+
Most focused first versions start from around €1,000–€3,000. The exact price depends on scope: how many views, integrations, user roles, and data sources are involved. I always provide a fixed written price before we start — there are no hourly rates or open-ended engagements.
How long does it take?+
A focused first version typically takes two to six weeks, depending on complexity. I’ll give you a clear timeline in the written scope. Simpler tools move faster; tools with many integrations or a lot of custom logic take a little longer.
Do I own the code?+
Yes, fully. Once the project is complete and paid, the code belongs to you. You can host it yourself, pass it to another developer, or ask me to continue — but you’re never locked into working with me. That’s deliberate.
Can it connect to the tools I already use?+
Usually yes. I regularly build integrations with Google Sheets, Notion, Airtable, email systems, calendar tools, and various APIs. If you have an existing stack, tell me what’s in it during our first call and I’ll tell you honestly what’s straightforward and what’s complicated.

Ready to stop duct-taping spreadsheets together?

Book a free 30-minute call. I’ll listen to how you work and tell you honestly whether a custom CRM or internal tool in Berlin is the right move — and roughly what it would involve.

Book a free call →

No commitment, no pitch — just a straight conversation about your setup.