Custom CRM Berlin, a system built around your process, not the other way round
Most businesses outgrow spreadsheets and off-the-shelf CRMs without quite realising it, until the duct tape starts showing. I build custom CRM and internal tools in Berlin that fit the way you actually work: no bloat, no monthly per-seat fees, no features you’ll never use. You own it outright.
30 minutes, no pitch. I’ll listen to how you work and tell you honestly whether a custom tool makes sense.
Internal tools Berlin businesses actually use
Every project is scoped from scratch. The goal is always the same: the simplest tool that solves your problem, easy to hand over, and something your team will actually open.
- A CRM that fits your workflow, track leads, clients, and deals the way your team thinks, not the way some product manager at a SaaS company decided you should.
- Internal dashboards: a single place to see what matters: pipeline, tasks, orders, reports, pulled together from wherever the data currently lives.
- Ops and process tools, quoting tools, booking flows, intake forms, internal approval systems, anything that currently lives in email or a shared spreadsheet.
- Connects your existing tools. I build around what you already use: Notion, Airtable, Google Sheets, or something that was built for you. Integrations are part of the work.
- You own it, no vendor lock-in, no recurring licence fees to a platform you depend on. The code is yours. You can host it yourself or I can arrange that.
- Starts smaller than enterprise, most projects begin with a focused first version (from around €1,000–€3,000) that solves one real problem well, then grows from there if needed.
- Scoped before we start. You get a clear written spec and fixed price before any work begins. No surprises, no open-ended billing.
Three clear steps from discovery to a working tool
Discovery
We talk through your workflow, your pain points, and what a good outcome looks like. I come back with a written scope and a fixed price before anything else happens.
Build
I build the tool in focused stages, sharing progress as it develops. You can try it early and steer before it’s finished, no black-box delivery at the end.
Handover
You get the working tool, documentation, and a walkthrough. I stay available for questions after handover, you’re not left on your own with something you don’t understand.
A few projects that included custom tools
A small selection, honest examples rather than inflated numbers.
Plush74
Rebuilt a multilingual location-scouting platform with custom admin tools for managing venues and producer enquiries across Europe.
KassenPuls
A monitoring tool I built end to end: it checks every German statutory health insurer daily and emails members the moment their fund raises its contribution.
Spielmann
A full digital rebuild for a Berlin studio, including a custom booking and enquiry system alongside the new site.
Smaller internal tools typically start around €1,000–€3,000 for a focused first version. Larger or more complex builds are scoped individually. You get a clear written price before any work begins, no hourly surprises.
Custom CRM Berlin, FAQ
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Ready to stop duct-taping spreadsheets together?
Book a free 30-minute call. I’ll listen to how you work and tell you honestly whether a custom CRM or internal tool in Berlin is the right move, and roughly what it would involve.
Book a free call →No commitment, no pitch, just a straight conversation about your setup.
Reviewed on Google
Before we started working with Eric and his Team, we were invisible. Google Page 7, zero organic search leads. Thats 6 Years ago. We are now fully working on our organic search content. We are ROCC Film, a film production company in Berlin. Search, if you like. You will find us. ;) Besides that success, Eric is fun to work with … Read the full review on Google
Eric is highly knowledgeable, takes a data-driven and practical approach, and is extremely responsive and easy to work with. We hired Eric to ensure the SEO part of a large custom development project went smoothly. The client had their own, high-priced SEO agency, yet Eric's proposals were often better aligned with current SEO … Read the full review on Google
Eric ran an SEO audit for my site and delivered well beyond what I had asked for. The analysis was thorough, clearly structured, and immediately actionable. He took the time to explain the reasoning behind each finding, and also offered that I can come back to him if I have further questions, I appreciate that. Communication … Read the full review on Google
Eric did outstanding SEO work for us on two projects, revamping our own company website and handling the SEO for a large car marketplace migration for one of our clients. Our site now brings in more traffic and leads, and our client's site not only kept its rankings through the migration but improved them. Amazing work … Read the full review on Google
Can highly recommend Eric's work. He did a complete overhaul of the backend of our Shopify website, improving our SEO, site speed, and overall performance. Professional, knowledgeable, and great to work with!
Eric helped me a lot with my blog PocketSquareGarden, clearly improving its SEO. He got started straight away, and within just one month there was clear progress in the search results and in the visibility of my ads. Working together was uncomplicated, fast and very pleasant. I can definitely recommend Eric.Translated from German
Eric is the best! He really helped us to improve our ranking on Google and to be more visible for AI. He's also very easygoing and chill. Highly recommend!
Eric took the time to really understand our family-run Wolf Valley Guest Ranch and what makes us unique. He then worked his magic, helping us reach the right guests while building meaningful outreach. We truly appreciated his understanding, creativity, and personal approach. Highly recommend Eric! Ben, Wolf Valley Guest Ranch … Read the full review on Google
Eric has built and optimised several websites for me, which is why I have also been happy to recommend him to people I know. Eric is not only very likeable, he also grasps how things fit together very quickly, even when it is a website from a completely different industry, SEO included. Mechanical engineering, for example. That … Read the full review on GoogleTranslated from German
Having worked together on multiple projects over the years, I can confidently say they consistently deliver exceptional results. Honest, reliable, and straight to the point! A top partner!
Eric is so professional and easy to work with. He answered any questions we had so quickly and couldn't have been more helpful. I can't wait to work with him again in the future!
Eric ran SEO and marketing functions for our DeFi project. Conscientious, capable, clever. Five stars ⭐⭐🌟⭐⭐