Google Ads coaching Berlin, learn to run your own ads
If you would rather understand your Google Ads than hand them to an agency, I can teach you. We work in your own account, on your own campaigns, and I show you where AI genuinely speeds up the slow parts. You keep the account, the skills and the control.
30 minutes, no pitch. Tell me where you are stuck and I will say honestly whether coaching or done-for-you is the better fit for you.
Google Ads coaching in Berlin, what we work through together
We work on your real campaigns, not a course full of examples from other people’s businesses. What we cover depends on where you are, but this is the usual ground.
- An account structure you can actually manage, campaigns, ad groups and keywords laid out so you can find things, change one thing at a time, and see what each part is doing.
- Keyword and search intent research, how to find the searches worth paying for, which ones to exclude, and how to tell a buying search from someone who is only reading.
- Writing ads people click and act on, how to write headlines and descriptions for your offer, and how to test them properly instead of changing things at random and hoping.
- What happens after the click, why a good ad pointed at a weak page burns budget, and which two or three things to fix on your own pages first.
- Conversion tracking you can trust, setting up the measurement and then sanity-checking it, so the numbers in your account actually mean what you think they mean.
- Budget, bidding and knowing when to stop, what to start with, which bidding strategy fits your situation, and how to recognise a campaign that is not going to work before it eats your money.
- A weekly routine you can keep up, a short repeatable checklist of what to look at and, just as importantly, what to leave alone.
Where AI genuinely helps, and where it quietly costs you money
I use AI every day in this work, so I will show you exactly where it saves hours. I will also be straight with you about the parts where leaning on it is expensive.
- Drafting ad copy at volume, twenty usable headline variations in a minute rather than an afternoon, which you then judge yourself against what you know about your customers.
- Reading search term reports, letting a model group and summarise lists that are far too long to read line by line, so you can spot the waste quickly.
- First drafts of landing page copy, a structure and a starting point that you then rewrite in your own voice, rather than a page you publish exactly as it came out.
- Explaining what you are looking at, pasting in a setting or a report you do not understand and getting a plain answer. This is how most people actually learn a platform.
- Where it does not help, deciding your offer, setting a budget you can afford, judging whether a lead was any good, and anything that needs to know your business. AI sounds equally confident about all of these and is often wrong.
Three steps from first call to running it yourself
I look first
You give me access to your account, or we start from nothing if you have not run ads before. I go through what is there before the first session, so we do not spend your time on the parts that are already fine.
We work in your account
Sessions are online with your screen shared. You do the clicking, I explain the why. Each session ends with a short written summary and the two or three things to do before the next one.
You take it from here
Once you can run the weekly routine without me, coaching stops. Book a single session later if something changes, or send me a question when you want a second opinion.
A few projects where Google Ads played a part
A small selection, honest examples rather than inflated numbers.
Spielmann
A full digital rebuild for a Berlin studio, new site, SEO foundation, and Google Ads working together to bring in enquiries.
KassenPuls
My own product, where I run the Google Ads myself. Everything I teach here is what I do on an account I pay for out of my own pocket.
Plush74
Rebuilt and optimised a multilingual location-scouting platform, combining web, SEO, and paid campaigns to reach producers across Europe.
Coaching is billed at my normal hourly rate. Most people start with two or three sessions and then space the rest out as they need them. There is no retainer, no minimum and no course to buy. If I think you would genuinely be better off having the work done for you, I will tell you that instead of selling you sessions.
Google Ads coaching Berlin, FAQ
Not sure what your site needs? Get a complete SEO action plan.
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Want to run your own Google Ads?
Book a free 30-minute call. Tell me what you have tried so far and I will tell you honestly whether coaching is the right move for you, and what we would work on first.
Book a free call →Straight answers, no hard sell, no obligation.
Reviewed on Google
Before we started working with Eric and his Team, we were invisible. Google Page 7, zero organic search leads. Thats 6 Years ago. We are now fully working on our organic search content. We are ROCC Film, a film production company in Berlin. Search, if you like. You will find us. ;) Besides that success, Eric is fun to work with … Read the full review on Google
Eric is highly knowledgeable, takes a data-driven and practical approach, and is extremely responsive and easy to work with. We hired Eric to ensure the SEO part of a large custom development project went smoothly. The client had their own, high-priced SEO agency, yet Eric's proposals were often better aligned with current SEO … Read the full review on Google
Eric ran an SEO audit for my site and delivered well beyond what I had asked for. The analysis was thorough, clearly structured, and immediately actionable. He took the time to explain the reasoning behind each finding, and also offered that I can come back to him if I have further questions, I appreciate that. Communication … Read the full review on Google
Eric did outstanding SEO work for us on two projects, revamping our own company website and handling the SEO for a large car marketplace migration for one of our clients. Our site now brings in more traffic and leads, and our client's site not only kept its rankings through the migration but improved them. Amazing work … Read the full review on Google
Can highly recommend Eric's work. He did a complete overhaul of the backend of our Shopify website, improving our SEO, site speed, and overall performance. Professional, knowledgeable, and great to work with!
Eric helped me a lot with my blog PocketSquareGarden, clearly improving its SEO. He got started straight away, and within just one month there was clear progress in the search results and in the visibility of my ads. Working together was uncomplicated, fast and very pleasant. I can definitely recommend Eric.Translated from German
Eric is the best! He really helped us to improve our ranking on Google and to be more visible for AI. He's also very easygoing and chill. Highly recommend!
Eric took the time to really understand our family-run Wolf Valley Guest Ranch and what makes us unique. He then worked his magic, helping us reach the right guests while building meaningful outreach. We truly appreciated his understanding, creativity, and personal approach. Highly recommend Eric! Ben, Wolf Valley Guest Ranch … Read the full review on Google
Eric has built and optimised several websites for me, which is why I have also been happy to recommend him to people I know. Eric is not only very likeable, he also grasps how things fit together very quickly, even when it is a website from a completely different industry, SEO included. Mechanical engineering, for example. That … Read the full review on GoogleTranslated from German
Having worked together on multiple projects over the years, I can confidently say they consistently deliver exceptional results. Honest, reliable, and straight to the point! A top partner!
Eric is so professional and easy to work with. He answered any questions we had so quickly and couldn't have been more helpful. I can't wait to work with him again in the future!
Eric ran SEO and marketing functions for our DeFi project. Conscientious, capable, clever. Five stars ⭐⭐🌟⭐⭐