SEO coaching Berlin, learn to do your own SEO
Most businesses do not need an SEO agency on a retainer. They need someone to show them what actually moves the needle on their own site, in what order, and how to keep it going. That is what this is. We work on your site, and I show you where AI does the heavy lifting and where it will lead you astray.
30 minutes, no pitch. Tell me what your site is doing and I will say honestly whether coaching or done-for-you makes more sense for you.
SEO coaching in Berlin, what we work through together
We work on your real pages and your real rankings, not a generic curriculum. Where we start depends on what your site needs, but this is the usual ground.
- Reading your own site the way a search engine does, what gets crawled, what gets indexed, what is quietly invisible, and how to check any of that yourself in ten minutes.
- Keyword research that ends in a plan, how to find what people actually search for in your market, and how to turn a keyword list into a page structure instead of a spreadsheet nobody opens again.
- Writing pages that rank and still sound like you, how to structure a page, what to put in titles and headings, and how to cover a topic properly without padding it out.
- The technical basics that matter, speed, mobile, internal linking, redirects and structured data. Enough to fix the things that hold sites back, without turning you into a developer.
- Local SEO and your Google Business Profile, how the local results work, what to fill in, and how to ask for reviews without being awkward about it.
- Being found by AI search as well as Google, how AI answers pick their sources, and what that changes about how you write and structure your pages. Some of it is old advice, some of it is genuinely new.
- Measuring it without drowning in dashboards, the handful of numbers in Search Console and analytics that tell you whether the work is paying off, and which ones to ignore.
Where AI genuinely helps your SEO, and where it will hurt it
I use AI every day in this work, so I will show you where it saves real hours. I will also be honest about the ways it produces work that looks finished and ranks for nothing.
- Research and sorting, grouping keyword lists, pulling the themes out of a competitor’s site, summarising a long report. Work that is genuinely tedious and where being roughly right is fine.
- Outlines and first drafts, getting a page structure and a starting draft in front of you in minutes, which you then rewrite with the things only you know: your prices, your process, your actual customers.
- Checking your own work, asking a model to argue against your page, find what you left out, or explain a technical setting you do not recognise. This is where most people learn fastest.
- Where it goes wrong, publishing generated pages as they came out. They read fine, say nothing specific, and Google has had a lot of practice at spotting them. This is the most common way people waste a year.
- What it cannot do for you, know your market, judge whether a topic is worth a page, or invent the experience that makes your page worth reading. That part stays yours, and it is the part that wins.
Three steps from first call to doing it yourself
I look first
You give me access to Search Console and analytics, and I go through the site before the first session. That way we spend your time on the things that are actually holding you back, not on a checklist.
We work on your site
Sessions are online with your screen shared. You make the changes, I explain why they matter and what to expect. Each session ends with a short written summary and the next two or three things to do.
You keep it going
SEO is slow, so the aim is a routine you can sustain for months without me. When you have that, coaching stops. Book a session later when something changes or when you want a second opinion.
A few projects where SEO was the job
A small selection, honest examples rather than inflated numbers.
Plush74
Rebuilt and optimised a multilingual location-scouting platform connecting producers with venues across Europe.
Promoneuve
SEO consulting and project management for a French online marketplace, working alongside their dev and SEO teams.
Spielmann
A full digital rebuild for a Berlin studio, new site, SEO foundation, and Google Ads working together.
Coaching is billed at my normal hourly rate. Most people start with two or three sessions and then space the rest out over the following months, because that is how SEO actually moves. There is no retainer, no minimum and no course to buy. If your site needs work done rather than explained, I will say so.
SEO coaching Berlin, FAQ
Not sure what your site needs? Get a complete SEO action plan.
A senior SEO reviews your website personally and writes a prioritised, do-it-yourself plan for your exact site, SEO, Google, analytics and ads. Delivered in 1–2 days, money-back guarantee.
Want to run your own SEO?
Book a free 30-minute call. Tell me what your site is doing and what you have already tried, and I will tell you honestly whether coaching is the right move and where we would start.
Book a free call →Straight answers, no hard sell, no obligation.
Reviewed on Google
Before we started working with Eric and his Team, we were invisible. Google Page 7, zero organic search leads. Thats 6 Years ago. We are now fully working on our organic search content. We are ROCC Film, a film production company in Berlin. Search, if you like. You will find us. 😉 Besides that success, Eric is fun to work with … Read the full review on Google
Eric ran an SEO audit for my site and delivered well beyond what I had asked for. The analysis was thorough, clearly structured, and immediately actionable. He took the time to explain the reasoning behind each finding, and also offered that I can come back to him if I have further questions, I appreciate that. Communication … Read the full review on Google
Eric did outstanding SEO work for us on two projects, revamping our own company website and handling the SEO for a large car marketplace migration for one of our clients. … Read the full review on Google
Can highly recommend Eric's work. He did a complete overhaul of the backend of our Shopify website, improving our SEO, site speed, and overall performance. Professional, knowledgeable, and great to work with!
Eric is the best! He really helped us to improve our ranking on Google and to be more visible for AI. He's also very easygoing and chill. Highly recommend!
Having worked together on multiple projects over the years, I can confidently say they consistently deliver exceptional results. Honest, reliable, and straight to the point! A top partner!
Eric took the time to really understand our family-run Wolf Valley Guest Ranch and what makes us unique. He then worked his magic, helping us reach the right guests while building meaningful outreach. We truly appreciated his understanding, … Read the full review on Google
Eric was a huge help with my blog, PocketSquareGarden, significantly improving my SEO. He got straight to work, and within just one month, I saw clear improvements in search results and ad visibility. … Read the full review on Google
Eric built and optimized several websites for me. That's why I've happily recommended him to friends and acquaintances. … Read the full review on Google